DNEList.com
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What is CAN-SPAM?

The CAN-SPAM Act of 2003 is a commonly used name for the United States Federal law more formally known as S. 877 or the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003."

The Can Spam Act requires that businesses:

  • Clearly label commercial e-mail as advertising,
  • Use a truthful and relevant subject line,
  • Use a legitimate return e-mail address,
  • Provide a valid physical address,
  • Provide a working opt-out option, and
  • Process opt-out requests within ten business days.

Where does DNEList fit?

In order for email marketers to comply with the CAN-SPAM Act, unsubscribe requests generated from both in house and third party mailings must be actively managed; which is an enormous challenge.

Launched in January 2004, DNEList was the first professional online service geared towards helping email marketers adhere to these new regulations.

DNEList captures opt-out requests via an affiliate-specific unsubscribe link or email inbox, and also provides an interface that enables email marketers to share these "suppression" lists with all of their marketing parters.

DNEList Features & Benefits
FeaturesBenefits
Flexible pricing No setup fee
Pay per usage
Eliminate expired lists and associated unsubscribers
List-specific opt-out page Be brand specific with opt-out to ensure consumers are opting out of specific messages
Provide list of valid subject lines Simplify third-party compliance
Unlimited affiliate accounts Easily share all of your lists across entire affiliate base
Unlimited list downloads/uploads No added cost for affiliate list scrubbing
Powerful, intuitive reporting Easily see which affilates are generating unsubscribes and are non-compliant
List seeding Easily monitor affiliate compliance
Encrypted lists Never share visible list with affiliates and vice versa
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